/hel-dee/adj. how my nani says “healthy.”

ProteinpowderforINDIANFOOD

More from the food you love.

Nobody should have to swap their mum's dal for a protein bar. So we made protein you stir into your home-cooked favourites. A spoonful of Heldi Khana adds 10g of protein to your dal, curry or sabzi, and a spoonful of Heldi Chai adds 5g to your chai, tea or coffee.

Developed by Indian home cooks for Indian families.

The Heldi Khana and Heldi Chai pouches side by side, one for the bowl and one for the mug
  • High protein
  • Real spices
  • Vegetarian
How it works

The first 100 on the list get a free sample pair, and we pay the postage. Everyone on the list gets 15% off their first order.

TWO POUCHES

One for the bowl. One for the mug.

Pick the pouch that matches what your family is making: Khana for food, Chai for drinks.

  • The navy Heldi Khana pouch on a linen table

    FOR THE BOWL

    Heldi Khana

    Khana literally means food, and food is life. We want to bring something new to the table: whey protein and warm spices that stir straight into the dal, curry, sabzi and raita already in your week.

    Khana will be ready on launch day.

    Meet Khana →
  • The terracotta Heldi Chai pouch on a linen table

    FOR THE MUG

    Heldi Chai

    Made with the spices we love in our chai: ginger, cardamom, cinnamon, black pepper and clove. Stir it into chai, tea, coffee or hot chocolate once the cup is cool enough to drink.

    Chai is just about ready, and it launches with Khana.

    Meet Chai →

THE HONEST TRUTH

That 18g figure? It's for dry dal.

We looked at the bowl that actually lands on your table. A cooked bowl of dal has closer to 6g of protein, not the 18g quoted on most sites, which is for about 75g of dry lentils.

6gprotein in your dal
10gone spoonful of Heldi
16gsame bowl, same taste

94% whey protein isolate. The rest, warm spices you already know.

Mihir with his nani
My nani, the woman who coined it.

My nani never said healthy. She said heldi. Warm food, made with care, made for you. That is where the name comes from.

I want more time with my mama and papa, and I want it to be the active kind: long walks and full tables. I'd love my mama's palak paneer, the way my dadi taught it to her, to still be cooking when it's my turn at the stove. I made Heldi so nobody has to give up the food they grew up on.

— Mihir, founder

Read our story →

HELDI VS THE SHAKER

The shaker can stay in the cupboard. Keep the jar on the table.

We made Heldi for the way our families eat: breakfast, lunch and dinner, a cup of chai in between, and no separate shake waiting afterwards. The scorecard shows where it fits.

Feature
Heldi
Protein shakes
Stirs straight into home cooking
Developed by Indian home cooks
Aunty & uncle approved
Zero new habits required
Flavours
Cumin, coriander, garam masala, chilli, turmeric
Birthday Cake Blast™
Washing up
A spoon
That shaker. You know the smell.
Feature
Heldi
Shakes
Stirs straight into home cooking
Developed by Indian home cooks
Aunty & uncle approved
Zero new habits required

Flavours

Cumin, coriander, garam masala, chilli, turmeric

Birthday Cake Blast™

Washing up

A spoon

That shaker. You know the smell.

The questions we hear most.

See the full FAQ →

WITH EVERY ORDER

A jar for the table. On us.

Every pouch order ships with a refillable jar for the dinner table. Not the cupboard. In our families nobody says “I love you” over dinner. A plate is put down in front of you, and that is the whole sentence. The jar goes round after it, with the rotis, and the grown-ups each stir a spoonful into their own bowl. Heldi Chai comes with the same jar, so one can sit by the kettle too, ready for a spoonful just before you drink. It comes in gold, and only gold. Who doesn't love gold?

The navy Heldi Khana pouch beside the gold table jar and its gold spoon

Be first to stir it in.

One email, the day we launch. The first 100 on the list get a free sample pair, one for the bowl and one for the mug, and we pay the postage. Everyone on the list gets 15% off their first order.

Unsubscribe anytime. Privacy policy and offer terms.

Heldi is a food supplement. One serving is 12g, about one heaped tablespoon. Recommended daily intake: 12g to 48g (1 to 4 servings), providing 10.1g to 40.4g of protein. Do not exceed the recommended daily intake. Food supplements are not a substitute for a varied and balanced diet and a healthy lifestyle. Keep out of reach of children. Contains milk (whey).