Cookie Policy
Last updated: 20 July 2026
Heldi LTD, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.
How we measure, in plain words
By default we count visits anonymously and without cookies. Our analytics tool (PostHog, hosted in the EU) receives events with no cross-visit identifier, and we have switched off the storage of IP addresses. We use this only to produce aggregate statistics about how the site is used, relying on the statistical-purposes provision of the Privacy and Electronic Communications Regulations as amended by the Data (Use and Access) Act 2025.
You can switch even that off. Use the analytics choices panel at the bottom of this page; it applies immediately and is free.
If you choose "Accept all" in our cookie window, we additionally set analytics storage so we can recognise your browser between visits, and we record session replays (what you scrolled, tapped and hovered) with anything you type hidden. This only ever happens after you say yes, and you can undo it in the same panel.
We set no advertising or marketing cookies. If that ever changes, we will ask first with a separate choice; your analytics answer will never be reused for advertising.
Storage we use
Browser local storage and session storage (not cookies) for functional purposes:
| Key | Purpose | Lifetime |
|---|---|---|
heldi_cart_v1, heldi_cart_id |
Remembering what's in your basket | Until you clear it |
heldi_gifting_method |
Remembering how a gifting discount was applied | Until you clear it |
heldi_gifting_popup_seen |
Showing the family-discount note once per visit | Until the tab closes |
heldi_consent_v1 |
Remembering your analytics choice | Until you clear it |
heldi_touch_v1 |
Remembering which link brought you here | Until the tab closes |
Strictly necessary storage like this does not require consent under PECR.
Only after you choose "Accept all":
| Key | Purpose | Lifetime |
|---|---|---|
heldi_first_touch_v1 |
Keeping which link first brought you here | Until you change your choice |
ph_* (cookie and local storage) |
PostHog analytics identifier and session state | Until you change your choice |
Checkout
Checkout runs on Shopify. Shopify sets cookies that are strictly necessary to operate the checkout (session, cart and security cookies). See Shopify's own cookie notice for details.
Managing storage
Change your analytics choice any time in the panel at the bottom of this page. You can also clear local storage and cookies in your browser settings; your basket and your saved choice will simply be forgotten.