INSIDE THE POUCH

What goes into each pouch.

Khana has eight ingredients and Chai has nine. The lists below are the settled recipes, set out in the order each label must carry. Where a source is documented, we name it and show the paper trail behind the figures.

Short label. Long paper trail.

THE WHEY

What the whey certificate actually says.

Whey protein isolate makes up 94% of Khana, and the same ingredient also appears in Chai. Ours comes from Arla, a farmer-owned dairy cooperative. Whey is the liquid separated from milk when paneer is made. Arla filters and dries it, then supplies a certificate of analysis with the batch. Certificate 0000672935 reports 92.66% protein in dry matter at 4.13% moisture. “Protein in dry matter” excludes that moisture from the calculation. The as-is figure includes the moisture in the powder as supplied, so the whey is 88.83% protein on that basis.

Arla makes it without animal rennet, so it is suitable for vegetarians. It contains no meat, gelatine or alcohol. We do not yet hold a formal halal certificate. If that matters to your table, email info@heldi.co.uk and we will tell you exactly where things stand.

The batch report

Arla whey ingredient, batch FF25466001

  • Protein (dry matter)92.7%
  • Fat0.3%
  • Lactose2.3%
  • Moisture4.1%
  • Safety screenPassed

Every whey batch arrives with a certificate of analysis. The report above records the protein, fat, lactose, moisture and safety screen for the incoming Arla ingredient. It is not an analysis of a finished Heldi pouch. The finished nutrition values are calculated from the recipe and supplier data.

Blended in the UK. Packed in the UK.

THE OTHER SEVEN

The eight ingredients in Khana.

Khana in full, most to least: Whey protein isolate (MILK) 94% · cumin · sunflower lecithin · coriander · fine sea salt · garam masala · Kashmiri chilli · turmeric. Only the whey carries a percentage. Food labels list ingredients in descending order by weight, and both lists on this page follow that rule. The exact spice ratios are part of the recipe and are not published.

The single spices come from Spice Entice, a British spice house, from the same cook's ingredients range they sell to home kitchens. In Khana, that is cumin, coriander, Kashmiri chilli and turmeric, which form the single-spice part of the savoury blend. The garam masala is a blend rather than a single spice, so it has its own supplier: Buy Whole Foods Online, also in the UK.

The sunflower lecithin comes from Special Ingredients, a UK supplier. Lecithin is a fat that occurs naturally in seeds and egg yolk. Ours is separated during sunflower oil processing rather than synthesised.

Sunflower lecithin helps the powder wet and disperse through the pot instead of remaining as dry lumps on the surface. We use sunflower rather than soya because soya is one of the fourteen allergens that must be declared. This leaves soya out of the formula and out of the allergen statement.

Fine sea salt completes the Khana ingredient list and forms part of the savoury spice blend.

The mug needs its own formula.

THE CHAI POUCH

The nine ingredients in Chai.

Chai in full, most to least: Whey protein isolate (MILK) 53.7% · milk protein concentrate (MILK) 18.2% · coconut sugar 10% · ginger · cardamom · Ceylon cinnamon · black pepper · clove · sunflower lecithin. Same Arla whey, same sunflower lecithin. Milk protein concentrate and coconut sugar do not appear in Khana. Chai also has its own five-spice masala.

The second milk protein is milk protein concentrate. Both whey and milk protein concentrate contribute to Chai's protein, with whey supplying most of it. Milk protein concentrate is mostly casein and gives liquid more body, so it was also chosen for the creaminess it brings.

Chai also contains coconut sugar, so it never carries Khana's “no added sugar” wording. Coconut sugar provides the sweetness in the formula, and its 10% share is declared in the ingredient list.

Then the masala: ginger, cardamom, Ceylon cinnamon, black pepper and clove. Ginger is the largest spice in the formula. The cinnamon is Ceylon rather than cassia, and the black pepper is an intentional part of the masala.

What each one is doing

the chai pouch, ingredient by job

  • Whey protein isolatemost of the protein
  • Milk protein concentrateprotein and creaminess
  • Coconut sugarthe sweetness
  • Ginger, cardamom, cinnamon, pepper, clovethe masala
  • Sunflower lecithinkeeps it from separating

Both milk proteins come from milk, so the chai pouch reads contains milk (whey and milk protein concentrate) where Khana names whey alone. Each statement follows the milk ingredients in that product.

CLOSE TO HOME

Blended here. Packed here.

Every pouch of Heldi is blended and packed in the UK, in small batches. The founder can drive to the blending and packing site. If something looks wrong, we can speak directly to the people making it and inspect it there.

That proximity supports the same approach as this page: documented sources where available, batch records and a paper trail that you can check.

The full list is here.

Eight ingredients in Khana and nine in Chai. Documented sources are named where available, and the calculation basis is set out above.

The first 100 on the list get a free sample pair, and we pay the postage. Everyone on the list gets 15% off their first order.